This guide provides more than just a list of names. We’ll walk you through the process of brainstorming, the crucial steps for vetting your ideas, and how to bring your chosen name to life with a professional online presence. To get you started, we’ve curated 101 creative name ideas, categorized by style, to spark your imagination.

The Foundation: How to Brainstorm the Perfect Name

Before you can pick the perfect name, you need to understand the brand you’re building. A name chosen in a vacuum will feel disconnected. A thoughtful brainstorming process ensures your name is rooted in strategy and purpose.

Step 1: Define Your Niche and Audience

Who are you selling to, and what are you selling? The more specific you are, the easier it will be to find a name that resonates. Are you targeting eco-conscious millennials with sustainable basics, or Gen Z fashion enthusiasts with bold streetwear? Your target audience’s language, values, and style preferences should heavily influence your naming choices.

Consider the following niches:

  • Sustainable & Ethical Fashion: Focuses on eco-friendly materials and fair labor practices.
  • Vintage & Secondhand: Curated collections from specific eras.
  • Luxury & Designer Consignment: High-end, pre-owned pieces.
  • Streetwear & Hype Culture: Graphic tees, hoodies, and sneakers.
  • Minimalist & Modern Basics: Timeless, high-quality essentials.
  • Plus-Size or Petite Fashion: Catering to specific body types.
  • Children’s & Baby Clothing: Boutique-style apparel for kids.

Your niche will provide a rich pool of keywords to start your brainstorming process. A vintage store might use words like “Archive,” “Revival,” or “Heirloom,” while a sustainable brand might lean towards “Conscious,” “Loom,” or “Kindred.”

Step 2: Capture Your Brand’s Vibe

Beyond your niche, what is the personality or “vibe” of your store? How do you want customers to feel when they shop with you? Are you:

  • Elegant & Sophisticated? Think classic, refined, and luxurious.
  • Playful & Quirky? Think fun, colorful, and unconventional.
  • Edgy & Bold? Think confident, modern, and trend-setting.
  • Minimalist & Calm? Think simple, clean, and serene.
  • Nostalgic & Whimsical? Think romantic, retro, and story-driven.

Your brand’s vibe will guide the tone of your name. An elegant brand might choose a French or Italian name, while a playful brand could use a pun or a whimsical word combination.

Step 3: Use Creative Brainstorming Techniques

With your niche and vibe defined, it’s time to let the ideas flow. Don’t censor yourself—write down everything that comes to mind.

  • Keyword Combinations: Make a list of keywords related to your niche (e.g., “silk,” “thread,” “vogue,” “style,” “collective,” “house”) and start mixing and matching them.
  • Use a Thesaurus: Look up core words like “style,” “cloth,” or “wear” in a thesaurus to find more interesting synonyms like “attire,” “garb,” or “textile.”
  • Incorporate Your Name: Using your own name or initials can add a personal, boutique feel (e.g., “The Kate Collective,” “J.M. Styles”).
  • Look to Foreign Languages: A word in another language can sound incredibly chic and unique. For example, “Belle” (beautiful in French) or “Stile” (style in Italian).
  • Try Alliteration and Rhyme: Phrases that have a pleasing sound are often more memorable (e.g., “Sage & Silk,” “West Wardrobe”).
  • Think Metaphorically: Use concepts or objects that evoke the feeling of your brand. A name like “The Hourglass Edit” suggests timelessness and curation, while “North Star Apparel” implies guidance and quality.
  • Use Name Generators (With Caution): Online business name generators can be a good starting point for ideas, but they often produce generic results. Use them for inspiration, not as a final solution.

The Litmus Test: Your Pre-Launch Naming Checklist

You’ve brainstormed a list of potential names. Before you get too attached to one, you must put it through a rigorous vetting process. A name that looks good on paper might have practical issues that could hinder your business growth.

Is It Easy to Say, Spell, and Remember?

Imagine a customer telling their friend about your store. Can they easily pronounce the name? Can they spell it correctly when typing it into Google or Instagram? Complicated spellings, ambiguous pronunciations, or long, clunky names create friction. The goal is to make it effortless for people to find and share your brand. Word-of-mouth marketing is powerful, but only if people can remember your name.

Does It Reflect Your Brand?

Read the name out loud. Does it align with the brand vibe you defined earlier? If you’re selling high-end, minimalist basics, a name like “Funky Threadz” would create a disconnect. The name is the first promise you make to your customer; make sure it’s an accurate one.

Is the Domain Name Available?

This is a critical, non-negotiable step. In today’s market, your business needs a .com domain. It’s the most recognized and trusted domain extension. Use a domain registrar like GoDaddy or Namecheap to instantly check if YourStoreName.com is available.

If your first choice is taken, you have a few options:

  • Add a Modifier: Try adding a word like “Shop,” “Apparel,” “Co,” or “Boutique” (e.g., ShopFableAndThread.com).
  • Get Creative: Slightly tweak the name while keeping the core concept.
  • Consider Other TLDs (with caution): While extensions like .co or .shop are becoming more common, .com is still the gold standard.

Are the Social Media Handles Free?

Consistency is key for branding. You want your handle to be the same across all major platforms, especially Instagram, TikTok, and Facebook. Check for the availability of @YourStoreName on each platform you plan to use. Having a consistent handle makes it much easier for customers to tag you and find your content.

Have You Checked for Trademarks?

This step can save you from major legal headaches down the road. Conduct a search on the U.S. Patent and Trademark Office (USPTO) database to see if another business already trademarks your potential name in a similar category. A trademark conflict could force you to rebrand completely, which is a costly and time-consuming process. It’s always wise to perform a thorough search before you invest in branding and website development.

101 Online Clothing Store Name Ideas

Here are 101 name ideas, categorized by style, to inspire you. Use these as a starting point and feel free to mix, match, and modify them to create something uniquely yours.

Catchy & Creative Names

  • The Style Equation
  • Fable & Thread
  • The Color Wheel Co.
  • Next Chapter Apparel
  • The Kindred Closet
  • Plot Twist Boutique
  • The Main Character
  • Poppy & Seam
  • Style & Stencil
  • The Wearhouse
  • True North Threads
  • The Pattern Principle
  • Common Thread Co.
  • The Optimist Closet
  • Stitch & Story

Chic & Elegant Names

  • The Silk House
  • Verde Boutique
  • Aria Atelier
  • The Ivory Edit
  • Maison de Stile
  • Rue & Co.
  • The Monarch Atelier
  • Ember & Onyx
  • The Luxe Loom
  • Orion Lane
  • The Golding Wardrobe
  • Sloane & Sable
  • The Harlowe House
  • Auburn & Ash
  • Belle Attire

Modern & Minimalist Names

  • Line & Form
  • The Edit Co.
  • Common Standard
  • State of Wear
  • The Uniform
  • Outline Apparel
  • Pare & Piece
  • The Canvas
  • Studio Wear
  • The Foundation
  • North Wardrobe
  • Section & Hue
  • The Neutral Collective
  • Align Apparel
  • The Modern Staple

Vintage & Retro Names

  • The Timepiece Closet
  • Second Story Vintage
  • The Golden Hour Co.
  • Lost & Found Threads
  • The Heritage Archive
  • The Nostalgia Nook
  • Stardust Vintage
  • Yesterday’s Vogue
  • The Retro Revival
  • The Heirloom Hanger
  • Faded & Found
  • The Penny Lane Parlor
  • The Sunfaded Collection
  • The Keepsake Closet
  • Golden Era Goods

Sustainable & Conscious Names

  • The Conscious Edit
  • Common Ground Apparel
  • The Good Loom
  • Evergreen Threads
  • Kindred Collective
  • Terra & Thread
  • The Renewal Project
  • The Honest Wardrobe
  • Loop & Loom
  • The Kindred Stitch
  • Second Nature Styles
  • The Resourced Closet
  • The Circular Co.
  • The Better Wardrobe
  • From The Earth

Streetwear & Urban Names

  • The Grid Collective
  • Apex Attire
  • Zone Wear
  • The Render Co.
  • Alias Apparel
  • The Annex
  • District Threads
  • Cipher Supply
  • The Unison
  • Section 9
  • The Concrete Collective
  • Zero Hour Garbs
  • The Vanguard
  • Static Wear
  • The Locus Label

You’ve Picked a Name. Now What?

Congratulations! Choosing a name is a huge milestone. Now it’s time to build the brand around it. The next steps are crucial for establishing your online presence and preparing for your launch.

Secure Your Digital Real Estate

The moment you finalize your name, buy the domain name and claim the social media handles. Do this immediately, even if you’re not ready to launch your website yet. This prevents anyone else from grabbing them. Securing your name across all platforms ensures brand consistency and makes it easy for future customers to find you.

Build a Website That Embodies Your Brand

Your website is your digital flagship store. It needs to do more than just process transactions; it must communicate your brand’s story, showcase your unique products beautifully, and provide a smooth, trustworthy shopping experience.

This is where having full control over the design and functionality becomes essential. While some platforms offer basic templates, they can be restrictive and make it difficult to stand out. For web creators who need to build a professional website that perfectly matches their new brand identity, a flexible, open-source platform paired with a powerful builder like Elementor is the ideal solution.

Elementor gives you the tools to translate your brand vision into a fully functional and beautifully designed online store without needing to write a single line of code.

  • Create a Custom Storefront: With the Elementor Theme Builder, you have complete control over every part of your site, including the header, footer, and product archive pages. You can create a unique layout that reflects your brand’s aesthetic, whether it’s minimalist, retro, or chic.
  • Design Compelling Product Pages: The WooCommerce Builder allows you to design your single product pages from the ground up. You can create layouts that emphasize your high-quality photography, add detailed product descriptions, and incorporate trust-building elements like sizing guides or material information—all with an intuitive drag-and-drop interface.
  • Ensure Brand Consistency: Your brand’s visual identity is paramount. Elementor allows you to use custom fonts, set global brand colors, and craft a pixel-perfect design that ensures every page of your website is on-brand.
  • Achieve a Professional Workflow: For freelancers and agencies building sites for clients, or for entrepreneurs building their own, Elementor supports a professional web creation workflow. It offers a robust set of tools that allow for efficiency without sacrificing creative control, enabling you to deliver a high-quality, professional website.

Your store’s name sets the expectation, and your website is where you deliver on that promise. A well-designed, custom site builds credibility and trust, encouraging visitors to become customers.

In the end, the perfect name is a blend of strategy, creativity, and a deep understanding of the story you want to tell. Take your time with the process, vet your ideas thoroughly, and choose a name that you will be proud to build a brand around for years to come.