But with so many options available, how do you choose the right tool for your WordPress site? This guide breaks down the best WordPress newsletter plugins to help you make an informed decision and grow your business in 2025.

Why Your WordPress Site Needs a Newsletter Plugin

Have you noticed it’s getting harder and more expensive to find new customers? You’re not alone. With more competition and changes in online privacy, the old methods of acquiring customers aren’t as effective as they used to be. For many businesses, especially smaller ones, simply spending more on ads isn’t a sustainable solution. This is why focusing on your existing audience is so important.

Email and SMS newsletters give you a direct way to talk to people who are already interested in what you offer. As major tech companies move away from third-party cookies, collecting your own customer data—known as first-party data—becomes essential. A newsletter plugin helps you do just that by encouraging visitors to subscribe, giving you a reliable way to stay in touch, share updates, and promote your products without relying solely on paid ads or social media algorithms. It’s about building a loyal community around your brand.

The Top 7 WordPress Newsletter Plugins for 2025

Navigating the world of WordPress plugins can be overwhelming. To simplify your search, we’ve reviewed the top seven newsletter plugins that stand out for their features, ease of use, and overall value. Let’s find the right fit for your website.

1. Send by Elementor

The All-in-One Communication Toolkit for Web Creators

Send by Elementor isn’t just another newsletter plugin; it’s a complete communication toolkit designed specifically for WordPress and WooCommerce. It empowers web creators—freelancers and agencies—to move beyond standard website projects and offer powerful marketing services to their clients. By bundling Email, SMS, automation, and deep analytics into a single, native WordPress experience, it helps you drive real business results like increased sales and better customer retention. It’s built for professionals who use WordPress and need a reliable way to manage client communications.

Key Features That Simplify Marketing

What makes Send by Elementor a standout choice? It addresses the common pain points that web creators and their clients face with marketing technology.

  • Seamless WordPress Integration: This plugin is truly WordPress-native, which means it was built from the ground up to work perfectly within your existing workflow. You won’t have to deal with the usual headaches of plugin conflicts or confusing external dashboards. Everything feels familiar and intuitive, right where you expect it to be.
  • Unified Email & SMS Marketing: Why juggle multiple services? Send by Elementor brings your most important communication channels together. You can design, send, and automate both email and SMS campaigns from one convenient place, creating a consistent experience for your audience.
  • Powerful Automation Flows: Marketing automation can feel intimidating, but Send by Elementor lowers the barrier to entry. It comes with
    pre-built workflows for essential tasks like recovering abandoned carts, welcoming new subscribers, or re-engaging inactive customers. You can set up these powerful automations once and let them work for you in the background.
  • Advanced Audience Segmentation: Sending the right message to the right person is key. The platform allows you to
    group contacts based on their behavior, demographics, or purchase history. This means you can create highly targeted campaigns that resonate with specific customer segments, leading to better engagement and higher conversion rates.
  • Intuitive Design Tools: You don’t need to be a graphic designer to create beautiful emails. The
    drag-and-drop email builder makes the design process simple and enjoyable. Plus, you can start with professionally designed templates that follow Elementor’s best practices, ensuring your emails look great on any device.
  • Clear, Demonstrable ROI: How do you prove your marketing is working? Send by Elementor makes it easy with
    real-time analytics inside your WordPress dashboard. It connects your marketing activities directly to revenue, so you can track campaign performance and show your clients a clear return on investment.

How Send by Elementor Empowers Your Business

For web creators, Send by Elementor is a business-building tool. It transforms your service offering by enabling you to provide ongoing marketing value long after a website launch is complete. This opens the door to recurring revenue streams and helps you build stronger, more collaborative partnerships with your clients. Instead of handing off marketing to another company, you can keep it in-house, fostering greater client loyalty and creating a more sustainable business model. It effectively solves the common challenges of dealing with complex, fragmented marketing platforms and proving your value.

Section Summary

Send by Elementor provides a seamless and powerful communication solution that is perfectly integrated with WordPress. Its all-in-one toolkit for email, SMS, automation, and analytics simplifies marketing for web creators and their clients. By focusing on ease of use and demonstrable results, it empowers you to expand your services, drive client growth, and build a more profitable business.

2. MailPoet

MailPoet is a well-known newsletter plugin that lets you manage your email marketing directly from the WordPress dashboard. It offers tools for creating emails, managing subscriber lists, and sending newsletters. Users can choose to send emails through MailPoet’s own sending service or configure a third-party provider. It also integrates with WooCommerce, allowing for automated emails related to customer purchases.

3. Newsletter Glue

Newsletter Glue takes a different approach by connecting your existing email service provider, such as Mailchimp or ConvertKit, to the WordPress block editor. Its main function is to let you write, build, and style your newsletters within the familiar WordPress environment. Once your newsletter is ready, you send it using your connected email service. This plugin is designed for those who prefer the WordPress writing experience but are already committed to another email platform.

4. FluentCRM

FluentCRM is a self-hosted email marketing and CRM plugin for WordPress. This means it runs entirely on your own server, giving you full control over your data. It includes features for managing contacts, creating email campaigns, and building automation funnels. Because it’s self-hosted, you are responsible for setting up and maintaining your own email sending service, which can add a layer of technical management.

5. Brevo (formerly Sendinblue)

Brevo offers an official WordPress plugin that connects your website to its comprehensive marketing platform. The plugin facilitates several key functions, including creating subscription forms, synchronizing your contacts with your Brevo account, and sending transactional emails from your WordPress site. The core email campaign management and automation happen within the external Brevo platform.

6. Mailster

Mailster is a premium, self-hosted newsletter plugin for WordPress, available for a one-time purchase. It provides a complete suite of tools to create, send, and analyze email campaigns directly from your WordPress admin area. Like other self-hosted solutions, Mailster requires you to configure your own method for sending emails, such as an SMTP provider or a dedicated email service.

7. HubSpot

The official HubSpot WordPress plugin serves as a bridge between your website and the HubSpot CRM platform. It brings some of HubSpot’s tools into your WordPress dashboard, such as lead capture forms, live chat, and contact management. While it allows you to build your email list, the email marketing and automation features are part of the broader HubSpot ecosystem, which operates outside of WordPress.

Step-by-Step: Setting Up Your First Newsletter with Send by Elementor

Getting started with a powerful marketing tool should be straightforward. Send by Elementor is designed to be intuitive, allowing you to launch your first campaign quickly. Here’s how you can do it.

Step 1: Installation and Activation

First things first, you need to add the plugin to your site.

  1. Navigate to Plugins > Add New in your WordPress dashboard.
  2. Search for “Send by Elementor.”
  3. Click Install Now, and then Activate. The process is just as simple as with any other plugin.

Step 2: Connecting Your Account and Importing Contacts

With the plugin activated, a setup wizard will guide you through connecting your account. After that, it’s time to bring in your audience. You can easily import existing contacts from a CSV file or automatically sync them from WooCommerce customer data and form submissions on your site. This ensures your contact list is always up-to-date without manual effort.

Step 3: Designing Your First Email Campaign

Now for the creative part. Head to the Send by Elementor section in your dashboard and start a new campaign.

  1. Choose a ready-made template to get a professional design instantly.
  2. Use the drag-and-drop email builder to customize the content. You can add your logo, change colors, insert images, and write your text just like you would with a page builder.
  3. Preview your email to see how it will look on both desktop and mobile devices.

Step 4: Creating an Audience Segment

To make your message more effective, let’s send it to a specific group. Imagine you want to target recent customers.

  1. Go to the Audience tab and create a new segment.
  2. Set a rule, such as “
    Date of last purchase is within the last 30 days.”
  3. Give your segment a name, like “New Customers.” Now you can select this group when sending your campaign.

Step 5: Setting Up an Automation Flow

Automations are where you can save a ton of time. Let’s activate a welcome email for new subscribers.

  1. Go to the Automation section and select the “Welcome Series” template.
  2. Customize the email content to introduce your brand and maybe offer a small discount.
  3. Activate the flow. Now, every new subscriber will automatically receive this warm welcome. It’s a true “set-and-forget” feature that helps you build relationships from day one.

Step 6: Sending and Analyzing Your Campaign

Once your campaign is designed and your audience is selected, you can send it immediately or schedule it for a later time. After it’s sent, the real learning begins. Go to the Analytics dashboard to track its performance. You can monitor open rates, click-through rates, and most importantly, the revenue your email generated. This data is crucial for understanding what works and improving your strategy over time.

Overcoming Common Email Marketing Challenges

Email marketing is powerful, but it’s not without its hurdles. A good plugin should do more than just send emails; it should provide the tools to solve these common problems.

Challenge 1: Growing Your Subscriber List

You can’t send newsletters if you don’t have anyone to send them to. Building a healthy subscriber list is the foundation of any email marketing strategy. This requires effective and compliant ways to capture visitor information. An integrated plugin helps by providing high-converting, customizable opt-in forms and other lead generation tools that you can place strategically across your site. This makes it easy for visitors to subscribe while they are already engaged with your content.

Challenge 2: Keeping Subscribers Engaged

Getting someone to subscribe is only half the battle. To keep them interested, you need to deliver content that feels personal and relevant. Generic, one-size-fits-all emails often get ignored. This is where segmentation and automation become so important. By grouping your audience based on their interests or past actions, you can send targeted messages that speak directly to them. Automated workflows, like a welcome series for new subscribers or a re-engagement campaign for those who haven’t opened an email in a while, help you maintain a connection without constant manual effort.

Challenge 3: Proving the Value of Your Efforts

For anyone managing marketing for a business—whether it’s your own or a client’s—you need to show that your efforts are paying off. It can be difficult to connect an email campaign to an actual increase in sales. A major benefit of a deeply integrated tool is built-in revenue attribution. This feature tracks when a subscriber clicks a link in your email and subsequently makes a purchase, allowing you to see exactly how much revenue each campaign generates. This makes it simple to demonstrate a clear return on investment.

Challenge 4: Managing Multiple Tools and Plugins

The typical marketing tech stack can get messy. You might have one tool for email, another for SMS, a separate plugin for forms, and yet another for analytics. Juggling all these different platforms creates friction, leads to data syncing issues, and increases the risk of plugin conflicts on your WordPress site. An all-in-one communication toolkit solves this problem by consolidating these essential functions into a single, cohesive system. This not only simplifies your workflow but also ensures all your data works together, giving you a more complete picture of your customer.

Conclusion: Choosing the Right Plugin for Your Growth

Selecting the right newsletter plugin is a strategic decision that impacts how you communicate with your audience and grow your business. The goal is to find a solution that not only meets your immediate needs but also scales with you. Look for a tool that integrates deeply with your WordPress workflow, simplifies complex tasks like automation and segmentation, and provides clear analytics to measure your success.

For web creators, the right plugin can become much more than a marketing tool—it can be a new service offering. An integrated communication toolkit allows you to provide ongoing value to your clients, helping them boost their sales and customer loyalty. By choosing a platform that is built for growth, you position yourself to build stronger client relationships and a more sustainable business.