This means our job as web creators has shifted. We are no longer just writing for bots. We are writing for people, first and foremost. Our goal is to create the single best, most comprehensive, and most trustworthy answer to a person’s query. This guide will show you exactly how to do that.

Key Takeaways

  • Master User Intent: This is the most critical skill. You must understand the why behind a search query (informational, transactional, etc.) and create content that directly answers it.
  • Build Topical Authority: Stop writing random articles. Focus on building deep, interconnected content clusters around a central topic to prove your expertise to Google.
  • Embrace E-E-A-T: “Experience, Expertise, Authoritativeness, and Trust” is non-negotiable. You must demonstrate first-hand experience and prove why someone should trust your content.
  • Use AI as an Accelerator: AI tools are powerful assistants, not authors. Use them to brainstorm, outline, and refine, but the final content, unique insights, and “Experience” must come from you.
  • Prioritize Technical Health: Your brilliant content is useless if the page loads slowly or is inaccessible. Page speed, image optimization, and accessibility are fundamental to content SEO.
  • Refresh and Republish: Your content is a living asset. Regularly updating and improving old posts is one of the fastest ways to gain (and maintain) rankings.

Part 1: The Strategic Foundation

Before you write a single word, you need a rock-solid plan. These first four tips are the strategic foundation for all successful SEO content.

1. Master User Intent (The “Why”)

What It Is: User intent (or search intent) is the reason behind a user’s search query. It’s the “why” they are searching. If you misunderstand this, you will never rank, no matter how good your content is.

Why It Matters: Google’s primary job is to provide the most relevant answer to a user’s query. If a user searches for “best running shoes” (commercial intent) and your page is a “history of running shoes” (informational intent), you have failed to match intent. Google knows this and will rank a competitor’s “Top 10 Running Shoes Review” above you every time.

How to Do It:

  • Identify the Four Intents:
    • Informational: The user wants to learn something. (e.g., “how to tie a tie,” “what is SEO”).
    • Navigational: The user wants to find a specific website. (e.g., “Elementor login,” “youtube”).
    • Transactional: The user wants to buy something. (e.g., “buy Elementor Pro,” “Nike Air Force 1 size 10”).
    • Commercial Investigation: The user plans to buy but is still researching. (e.g., “Elementor vs Divi,” “best WordPress hosting reviews”).
  • Analyze the SERPs: This is your best tool. Type your target keyword into Google and look at the top 10 results.
    • What kind of pages are ranking? Are they blog posts, product pages, category pages, or videos?
    • What format are they? Are they “how-to” guides, listicles (“Top 10”), or reviews?
    • The results Google shows you are a direct instruction on what type of content you need to create.
  • Match the Format: If the top results for your keyword are all “how-to” guides, you must create a “how-to” guide. You cannot rank a product page in that spot. This SERP (Search Engine Results Page) analysis is the most crucial step you can take.

2. Build Topical Authority (The “What”)

What It Is: Topical authority is the perceived expertise your website has on a specific, defined subject. It’s about proving to Google that you are a genuine authority on a topic, not just a random site with one article.

Why It Matters: Ranking is about trust. Why should Google trust your single article on “WordPress SEO” when another site has 50 in-depth, interconnected articles covering every aspect of WordPress, SEO, plugins, and performance? Building topical authority is how you become that trusted, go-to resource.

How to Do It:

  • Use the Pillar-Cluster Model: This is the most effective framework.
    • Pillar Page: Create one massive, comprehensive guide on a broad topic (e.g., “The Ultimate Guide to WordPress Performance”). This page should be long, in-depth, and cover all major subtopics.
    • Cluster Content: Create multiple, separate articles that dive deep into each of those subtopics (e.g., “How to Optimize Images in WordPress,” “Choosing a Fast WordPress Theme,” “A Guide to Caching Plugins”).
  • Interlink Strategically: This is what ties the model together.
    • Each cluster article must link up to the main pillar page.
    • The pillar page must link down to each of the cluster articles.
    • This internal linking structure shows Google the relationship between your content and proves your deep, organized knowledge on the subject.

3. Conduct Strategic Keyword Research

What It Is: Keyword research is the process of finding the words and phrases your target audience uses in search engines. But in 2025, it’s less about single keywords and more about the topics and questions people are searching for.

Why It Matters: You cannot write “people-first” content if you don’t know what people are asking. Strategic research uncovers the specific language your audience uses, the problems they need to solve, and the opportunities where you can provide a better answer than the competition.

How to Do It:

  • Focus on Long-Tail Keywords: Forget broad, high-volume keywords like “websites” (too competitive). Focus on specific, long-tail phrases like “how to build a website for a small business.” These queries have lower volume but much higher, more specific intent, which leads to better conversion.
  • Find the Questions: Use tools like AnswerThePublic or Google’s “People Also Ask” section. These are goldmines. Every question you find is a potential H2 or H3 for your article, or even a complete article topic itself.
  • Check Keyword Difficulty (KD): Use an SEO tool to see how hard it is to rank for a keyword. As a new or growing site, target keywords with a lower KD score. This gives you a realistic path to the first page.

4. Analyze the SERPs (Your Competition)

What It Is: This goes beyond checking intent (Tip 1). This is a deep, competitive analysis of the pages that are already winning. Your goal is to create something that is 10x better than what currently ranks.

Why It Matters: You cannot win a race without knowing who you are running against. If the top-ranking article is a 4,000-word guide with custom graphics and an embedded video, your 800-word blog post will fail.

How to Do It:

  • Open the Top 5 Results: For your target keyword, open the top 3-5 ranking pages in new tabs.
  • Create a “Best-Of” Outline: Analyze their structure.
    • What are their H2s and H3s?
    • What subtopics do they all cover? (These are table stakes. You must include them.)
    • What topics do they miss? (This is your opportunity.)
    • What questions from “People Also Ask” have they failed to answer?
  • Identify Content Gaps: Your path to ranking is by filling the gaps they left behind. Can you provide more current information? Better examples? A step-by-step tutorial instead of just theory? A free checklist? This analysis will literally write your outline for you.

Part 2: Writing & Creating Content

With your strategic plan in place, it’s time to start writing. This is where you blend creativity with technical precision.

5. Create Diverse, High-Value Content Formats

What It Is: “Content” is not just blog posts. To be a true authority, you need to create the right content format for the right query. This could be a “how-to” guide, a listicle, a landing page, a product page, or a video.

Why It Matters: User intent dictates the format. A user searching “how to use Elementor” wants a blog post or a video, not a sales page. A user searching “Elementor Pro pricing” wants a clear, concise landing page. Matching format to intent is just as important as matching the topic.

How to Do It:

  • In-Depth Blog Posts: This is your workhorse for informational content and building topical authority. These posts should be comprehensive, well-researched, and answer all related questions to a topic.
  • High-Converting Landing Pages: For commercial or transactional intent, you need a dedicated landing page. This page should have a single goal (a sale, a signup), clear copy, trust signals (testimonials, reviews), and a strong call-to-action (CTA).
  • Optimized eCommerce Content: Writing for eCommerce SEO is a special skill. You need more than just a manufacturer’s product description.
    • Write unique, compelling descriptions for every product.
    • Use high-quality, original images.
    • Enable and display customer reviews (this is huge for trust).
    • This is where a tool like the Elementor WooCommerce Builder is invaluable. It lets you visually design your product and shop pages, so you can add custom trust signals, related product cross-sells, and unique content blocks that default themes don’t allow.

6. Embody E-E-A-T (The Trust Signals)

What It Is: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. This is Google’s framework for evaluating content quality. “Experience” is the newest addition, and it’s a game-changer.

Why It Matters: Google wants to promote content from people who have actually done the thing they are writing about. Do you have real-world experience with the product you are reviewing? Have you actually visited the place you are recommending? This is how Google filters out low-quality, “armchair” content.

How to Do It:

  • Demonstrate Experience:
    • Use original photos and videos.
    • Tell personal stories and share case studies.
    • Use phrases like “In my experience…” or “When I tested this…”
  • Showcase Expertise:
    • Go deep on the topic. Explain complex ideas simply.
    • Cite relevant data and research.
  • Build Authoritativeness:
    • Create a detailed “About” page for your site.
    • Write a clear author bio for every post, linking to your social media or professional profiles.
    • Get backlinks from other reputable sites in your industry.
  • Establish Trust:
    • Make your site secure (use HTTPS).
    • Have clear contact information.
    • Cite your sources with external links to authoritative sites (e.g., .edu, .gov, or industry leaders).

As web creation expert Itamar Haim often states, “E-E-A-T isn’t just a guideline; it’s the entire foundation of trust. Without it, your content is just noise.”

7. Write Irresistible Headlines (The Hook)

What It Is: Your headline (which becomes your H1 tag and often your Title Tag) is the single most important line of copy you will write. It’s the hook that makes a user click your result over all the others.

Why It Matters: You can have the best article in the world, but if the headline is boring, no one will click it. A great headline increases your Click-Through Rate (CTR), which is a powerful signal to Google that your page is a relevant match for the query.

How to Do It:

  • Be Clear, Not Clever: The user should know exactly what your article is about.
  • Include Your Keyword: Place your primary keyword naturally, ideally near the beginning.
  • Use Proven Formulas:
    • Numbers: “18 Tips to…” or “The 5-Step Guide to…”
    • How-To: “How to Write SEO Content That Actually Ranks”
    • Question: “What is E-E-A-T and Why Does It Matter for SEO?”
    • Benefit: “Write Content Faster (And Better) With These AI Tips”
  • Add a “Curiosity” Element: Include the year (“for 2025“), brackets (“[With Examples]”), or a strong adjective (“Actionable,” “Ultimate,” “Complete”).

8. Craft Compelling Meta Descriptions

What It Is: The meta description is the small snippet of text (about 155 characters) that appears under your headline in the search results. It’s your “ad copy” for the article.

Why It Matters: While not a direct ranking factor, a good meta description convinces the user to click. A high CTR is a ranking signal. This is your second chance to earn that click.

How to Do It:

  • Treat It Like an Ad: It must be compelling and persuasive.
  • Include the Keyword: Google will often bold the user’s search term, making your result stand out.
  • Summarize the Value: What will the user get from reading this? (e.g., “Get 18 actionable tips to improve your SEO content, from user intent to AI tools. Start ranking higher today.”)
  • End with a CTA (Call to Action): Use a soft CTA like “Learn more,” “See the tips,” or “Find out how.”

9. Structure Content with a Clear Hierarchy

What It Is: This is the on-page skeleton of your article. It involves using HTML heading tags (H1, H2, H3, H4) to organize your content into logical sections.

Why It Matters:

  1. For Readers: Nobody reads a wall of text. Headings break up your content, making it “scannable.” A user can quickly scroll and find the exact section they need.
  2. For Search Engines: Headings provide a clear outline of your article. Google uses them to understand the main topics and subtopics you cover. This is critical for ranking for long-tail queries and featured snippets.

How to Do It:

  • One H1 Tag: Your article should have only one H1 tag. This is your main title.
  • Use H2s for Main Topics: Your 18 tips would each be an H2.
  • Use H3s for Sub-Topics: The “What It Is,” “Why It Matters,” and “How to Do It” sections under each tip are H3s.
  • Never Skip Levels: Do not go from an H2 to an H4. Maintain the logical order (H1 > H2 > H3 > H4).
  • Include Keywords Naturally: Place your primary or secondary keywords in some of your headings where it makes sense. Don’t force it.

A good WordPress website builder like Elementor makes this easy. You can simply drag in a “Heading” widget and select the correct H-tag from a dropdown, giving you full control over your content’s structure without touching code.

10. Use AI as an Accelerator, Not an Author

What It Is: Artificial Intelligence is the biggest shift in content creation in decades. AI tools can help you brainstorm, research, outline, and even write drafts.

Why It Matters: AI can 10x your productivity. But if used incorrectly, it can destroy your credibility. Google has been clear: AI-generated content that is unedited, low-quality, and lacks E-E-A-T (“Experience”) is spam. Content that uses AI to assist in creating helpful, original content is fine.

How to Do It:

  • DO Use AI For:
    • Brainstorming: “Give me 20 blog post ideas about sustainable gardening.”
    • Outlining: “Create a detailed outline for an article titled ’10 Tips for Beginner Gardeners’.”
    • Research: “Summarize the main points of [competing article URL].”
    • Refining: “Rewrite this paragraph in a more conversational tone.”
  • DO NOT Use AI For:
    • Writing an entire article and hitting “publish.”
    • Creating content on topics you have zero experience in.
    • Stating facts or data without manually fact-checking them.

Integrated tools are the key to an efficient workflow. For example, Elementor AI is built directly into the editor. You can highlight a paragraph and ask it to “make it shorter” or “fix grammar.” You can generate custom CSS for a specific widget. You can even generate new text from a prompt without ever leaving your page.

For the planning phase, the AI Site Planner can generate a complete website brief, sitemap, and even wireframes from a simple prompt, cutting your initial planning time down from days to minutes.

Part 3: On-Page Optimization

Your content is written. Now you need to optimize the technical and on-page elements to give it the best possible chance to rank.

11. Implement a Smart Internal Linking Strategy

What It Is: Internal links are links from one page on your site to another page on your site. (Like how I linked to the WooCommerce Builder in Tip 5).

Why It Matters:

  • User Experience: They help users navigate your site and discover more of your relevant content, keeping them on-site longer.
  • Topical Authority: As mentioned in Tip 2, this is how you connect your cluster posts to your pillar page.
  • PageRank Distribution: Links pass “authority” (or “link juice”) around your site. If you have a high-authority page (like your homepage), linking from it to a new blog post can help that post get indexed and ranked faster.

How to Do It:

  • Link Deep: Don’t just link to your homepage or contact page. Link to other relevant blog posts and service pages.
  • Use Descriptive Anchor Text: The “anchor text” is the clickable text. Don’t use “click here.” Use descriptive, keyword-rich phrases.
    • Bad: “To learn more about image optimization, click here.”
    • Good: “You can learn more in our complete guide to image optimization.”
  • Link When It’s Helpful: Don’t force links. Add them where they provide genuine value and context for the reader. Aim for 2-5 relevant internal links per article.

12. Integrate Multimedia Strategically

What It Is: Adding images, videos, infographics, charts, and audio players to your text-based content.

Why It Matters: Multimedia breaks up long blocks of text, making your content more engaging and easier to digest. This increases “dwell time” (how long people stay on your page), which is a positive SEO signal. It also caters to different learning styles. Some people prefer to watch a video than read 1,000 words.

How to Do It:

  • Use Original Images: Stock photos are fine, but original screenshots, photos, and custom graphics (made in a tool like Canva) add a layer of E-E-A-T.
  • Embed Relevant Videos: You don’t have to create them yourself. Find a high-quality, relevant YouTube video and embed it in your post. This can significantly increase page-on-time.
  • Create Infographics: These are highly “linkable.” Other sites will often link back to your article just to use your infographic, which builds valuable backlinks.
  • Optimize Everything: Don’t forget to optimize your multimedia (see next tip).

13. Optimize Images for Speed and SEO

What It Is: This is a two-part technical step: 1) making your image files smaller so they load fast, and 2) telling Google what your images are about.

Why It Matters: Page speed is a critical ranking factor. Large, unoptimized images are the #1 cause of slow websites. A slow site frustrates users and leads to a high “bounce rate,” which tells Google your page is a poor result.

How to Do It:

  1. Optimize for SEO (Alt Text):
    • “Alt text” (alternative text) is an HTML attribute on an image. It describes the image for screen readers (for accessibility) and for search engines.
    • Your alt text should be a concise, descriptive sentence. If it makes sense, include your keyword.
    • Bad Alt Text: alt=”image1.jpg”
    • Good Alt Text: alt=”A screenshot of the Elementor AI prompt window.”
  2. Optimize for Speed (Compression):
    • Resize: Never upload a 4000px-wide photo. Resize your images to the max-width they will be displayed (e.g., 800px or 1200px).
    • Compress: Use a tool to compress the image, reducing the file size without sacrificing quality.
    • Use an Optimizer Plugin: A plugin like the Elementor Image Optimizer can automate this entire process. It will compress, resize, and even convert your images to the next-gen WebP format right from your WordPress dashboard.

Page speed isn’t just about images. Your entire foundation matters. This is why using an optimized platform like Elementor Hosting is a smart move. It’s built on the Google Cloud Platform and fine-tuned specifically for Elementor sites, ensuring your great content actually loads at top-speed for users.

14. Write for Readability

What It Is: Readability is how easy it is for a human to read and understand your text. This is measured by things like sentence length, paragraph length, and word complexity.

Why It Matters: If your content is a dense, academic “wall of text,” people will leave. The average American reads at a 7th-8th grade level. You must write in a clear, simple, and direct way. Your Flesch Reading Ease score should be between 60-80.

How to Do It:

  • Use Short Sentences and Paragraphs: This is the most important rule. Keep paragraphs to 1-3 sentences. This creates white space and makes the content scannable, especially on mobile.
  • Use Simple Language: Avoid jargon and complex, academic words.
  • Use Active Voice:
    • Passive: “The blog post was written by the marketing team.”
    • Active: “The marketing team wrote the blog post.”
  • Use Bullet Points and Numbered Lists: (Like this one!) They are perfect for breaking up complex information and making it easy to digest.
  • Use Readability Tools: A tool like Hemingway Editor or the Yoast SEO plugin in WordPress will analyze your content and give you a readability score with suggestions for improvement.

15. Optimize for Featured Snippets

What It Is: The featured snippet (also called “Position Zero”) is the answer box that often appears at the very top of the search results. It directly answers the user’s question.

Why It Matters: Securing the featured snippet means you jump above the #1 organic result. This gives you massive visibility and can dramatically increase your click-through rate.

How to Do It:

  • Target Question Keywords: Snippets are most common for queries that start with “What is,” “How to,” “Why is,” etc.
  • Provide a Direct Answer: Immediately after the heading (H2/H3) that states the question, provide a clear, concise, 40-60 word paragraph that directly answers it.
  • Use List Formats: Many snippets are pulled from numbered lists or bullet points. If you are writing a “how-to” guide, make sure your steps are in a numbered list.
  • Use Definition Formats: For “What is…” queries, start your answer with “[Term] is…” (e.g., “Topical authority is the perceived expertise…”).

Part 4: Post-Publish & The Long Game

Your article is live, but the work isn’t done. These final tips are what separate successful content from “publish and pray” content.

16. Make Your Content Accessible

What It Is: Web accessibility (often shortened to a11y) means designing your content so that people with disabilities can use it. This includes users who are visually impaired (using screen readers), have motor impairments (using keyboard navigation), and more.

Why It Matters: First, it’s the right thing to do. The web is for everyone. Second, Google considers accessibility part of the overall page experience. Elements that help accessibility (like alt text, proper heading structures, and good color contrast) are also SEO best practices.

How to Do It:

  • Use Proper Heading Structure: (Tip 9) Screen readers use H-tags to navigate a page.
  • Use Alt Text for All Images: (Tip 13) This is the primary way a screen reader understands an image.
  • Use Descriptive Link Text: (Tip 11) “Click here” tells a screen reader user nothing. “Read our guide to image optimization” is descriptive.
  • Check Color Contrast: Ensure your text color has enough contrast against your background color to be easily readable.
  • Use an Accessibility Tool: This can be complex, but tools like Ally by Elementor simplify it. Ally scans your site for accessibility violations based on WCAG standards and gives you actionable guidance on how to fix them, making compliance much easier to achieve.

17. Refresh and Republish Old Content

What It Is: A “content refresh” is the process of finding your old, outdated, or underperforming content and updating it to be more current, accurate, and comprehensive.

Why It Matters: This is one of the highest-ROI SEO strategies available.

  • Freshness: Google loves “fresh” content. Updating an old post signals that it is still relevant.
  • Ranking Boost: It is far easier to push an article from position #8 to #2 than it is to get a brand new article to rank at all.
  • Accuracy: Your industry changes. Updating old statistics, removing broken links, and adding new information rebuilds trust and E-E-A-T.

How to Do It:

  1. Find Your “Almost-Ranking” Content: Use Google Search Console to find pages that are ranking on page 2 (positions 11-20) or pages that get a lot of impressions but few clicks.
  2. Do a New SERP Analysis: Re-analyze the (new) top 10 results for that keyword. What do they have that you don’t?
  3. Completely Rework the Post: This is not just changing a few words.
    • Add new, relevant sub-sections (H3s).
    • Update all statistics and examples.
    • Add new images and multimedia.
    • Rewrite the intro and conclusion to be more compelling.
    • Check all internal and external links.
  4. Republish: Change the “Last Updated” date on the post. Do not change the URL.
  5. Resubmit: Ask Google to re-crawl the URL in Search Console.

18. Promote Your Content (The Megaphone)

What It Is: Great content does not promote itself. You need to actively get it in front of people.

Why It Matters: Promotion is what kick-starts the SEO process. It drives your first wave of traffic, which sends positive user signals to Google. It is also the primary way to earn high-quality backlinks, which remain a powerful ranking factor.

How to Do It:

  • Email Your List: This is your most valuable channel. You have a direct line to people who want to hear from you. An email blast for a new post can drive hundreds of engaged readers in the first hour. A reliable tool like Site Mailer by Elementor ensures your WordPress emails actually get delivered, and the Send by Elementor platform is a full email marketing service to manage your campaigns.
  • Share on Social Media: Share your post on your relevant social channels. Create different snippets, images, or “hooks” for each platform.
  • Contribute to Communities: Find relevant subreddits, Facebook groups, or forums where your content would be genuinely helpful. Don’t just spam your link. Answer a question thoughtfully and link to your post as a further resource.
  • Strategic Outreach: This is how you build backlinks. Find other non-competing blogs that write about your topic. Email them and show them your content. If it’s truly high-value, they may link to it as a resource for their own audience.

Conclusion

Writing SEO-friendly content in 2025 is about committing to quality. It’s a shift from “how can I trick Google?” to “how can I genuinely help my user?”

By focusing on user intent, building topical authority, and proving your E-E-A-T, you create a sustainable foundation for success. The technical details matter. You must optimize your structure, speed, and accessibility. But at its heart, great SEO content is simply great content. It’s the content that’s so good, so helpful, and so easy to read that a user finishes it and thinks, “That was exactly what I was looking for.”

Use this checklist, put in the work, and you will create content that not only ranks but also builds a loyal audience for years to come.

10 Common Questions About SEO Content

1. What’s more important: keyword volume or user intent?

User intent, every time. A high-volume keyword is useless if you can’t match the search intent. It’s always better to rank #1 for a low-volume, high-intent keyword (like “best WordPress hosting for agencies”) than to rank #50 for a high-volume, low-intent keyword (like “hosting”). The low-volume keyword will drive more qualified traffic and leads.

2. How long should my SEO content be?

It should be as long as it needs to be to comprehensively answer the query, and no longer. There is no magic word count. Check the SERPs (Tip 4). If the top 10 results are all 2,500+ words, you will need to write a 2,500+ word article. If they are all 800-word quick answers, don’t write a 3,000-word beast. Match the “content depth” of the ranking pages.

3. Can I just use AI to write all my content?

No. You will fail. Google is actively targeting low-quality, unedited AI content. AI cannot provide the “Experience” (the ‘E’ in E-E-A-T). It can’t share personal stories, give unique insights, or show original photos. Use AI as your assistant to speed up your workflow, but the final product must be heavily edited and infused with your own human experience.

4. How many internal links should I add?

There is no hard rule, but a good practice is 2-5 relevant internal links per 1,000 words. The key is relevance. Only add a link if it provides context and value to the reader. Don’t add links just for the sake of adding them.

5. What’s the difference between E-E-A-T and E-A-T?

E-E-A-T is the newer version of Google’s E-A-T guidelines. The new “E” stands for Experience. This was added to emphasize that content should come from someone with first-hand, real-world experience on the topic. For example, a review of a hiking boot written by someone who has actually hiked in them is far more valuable than a review written by someone who just read the product’s sales page.

6. How often should I update old content?

You should perform a content audit at least once or twice a year. Prioritize updating your most important “money” pages and pages that are “almost ranking” (on page 2 of Google). For fast-moving topics, you may need to update them quarterly.

7. Does Elementor help with SEO?

Yes, but in an indirect way. Elementor is a web creation platform, not an “SEO plugin” like Yoast. It helps you execute on your SEO strategy.

  • It gives you full control over your H-tags, text, and layout (Tip 9).
  • Its code is lean and built for performance (Tip 13).
  • It allows you to build custom, high-converting landing pages (Tip 5).
  • Its ecosystem includes tools like the Image Optimizer, Ally, and Elementor Hosting that directly address technical SEO factors like speed and accessibility.
  • Its Pro builders (like the Theme Builder and WooCommerce Builder) let you visually design parts of your site that are normally locked by your theme, giving you full SEO control.

8. What is topical authority again?

It’s Google’s perception of your site’s expertise on a topic. You build it by creating a “hub” of content (a pillar page) and many “spoke” articles (cluster content) that all link to each other. This organized structure proves you have deep knowledge on the subject.

9. Where should I place my main keyword?

You should place your main keyword naturally in these four key places:

  1. In your Headline (H1 Tag).
  2. In your Meta Description.
  3. In the first 100 words (your introduction).
  4. In at least one or two H2 subheadings. Do not “stuff” it in every paragraph. This is an old, outdated practice that will hurt your rankings.

10. Is SEO content writing different for eCommerce?

Yes and no. All the same principles apply (user intent, E-E-A-T, readability, etc.). However, for eCommerce, you have two main types of content to write:

  • Category Pages: These are your “hub” pages. They need optimized H1s and a block of text that describes the category.
  • Product Pages: These are your “spoke” pages. They must have unique, persuasive descriptions (not a copy/paste from the manufacturer) and user-generated content like reviews and Q&As. You also need to heavily support your store with informational content (blog posts) that answers your customers’ questions and links back to your products.