We’re going beyond a simple list. We’ll break down why these hashtags work, how to use them, and provide a massive, categorized list of 152 trending tags to supercharge your content. Let’s get started.

Why Your TikTok Hashtag Strategy Matters in 2025

Think of hashtags as the sorting system for the largest video library in the world. When a user searches for a term, follows a hashtag, or engages with content using a specific tag, the TikTok algorithm takes note. It learns what that user likes and, more importantly, learns what your content is about.

In 2025, the algorithm is more sophisticated than ever. It prioritizes content that clearly signals its topic and target audience. Here’s what a smart hashtag strategy does for you:

  • Increases Discoverability: It’s the primary way new audiences find your content outside of their “For You” Page (FYP).
  • Categorizes Your Content: You’re telling TikTok exactly who to show your video to. Using #BookTok tells the algorithm to find users who have shown interest in books and reading.
  • Builds Community: Hashtags connect you with niche communities, fostering a more loyal and engaged following.
  • Identifies Trends: Hopping on a trending hashtag or challenge can give your content an immediate (and massive) visibility boost.
  • Improves Analytics: Tracking the performance of different hashtags helps you understand what resonates with your audience, allowing you to refine your strategy over time.

Ignoring hashtags is like shouting into the void. You might have the best content in the world, but without these crucial signposts, it’s unlikely to reach its full potential.

How to Use TikTok Hashtags for Maximum Reach

Before we dive into the list, let’s establish some best practices. Simply slapping a dozen random tags on your video won’t cut it. You need a strategic approach.

  1. Use a Mix of Hashtag Types: The sweet spot is a combination of broad, popular hashtags and specific, niche hashtags.
    • Broad Tags (1-2): These have massive volume (e.g., #fyp, #viral). They give you a shot at a huge audience but are highly competitive.
    • Niche Tags (2-3): These are specific to your community or topic (e.g., #HistoricalFiction, #VeganKetoRecipes). They have a smaller, but more targeted and engaged, audience.
    • Content-Specific Tags (1-2): These describe what’s literally in your video (e.g., #UnboxingVideo, #LondonVlog).
  2. Keep it Relevant: The algorithm is smart. If you use #CarDetailing on a video about baking cookies, it will confuse the system and likely penalize your reach. Your hashtags must accurately reflect your content.
  3. Check for Banned Hashtags: Occasionally, TikTok will ban or shadow-ban hashtags that violate community guidelines. A quick search for the tag before you use it can save you a headache. If you search for a tag and no videos appear, it’s likely banned.
  4. Place Hashtags in the Caption: This is the standard and most effective placement. While you can place them in the comments, they are far more effective for categorization when included in the initial post caption.
  5. Aim for 3-5 Hashtags: The days of stuffing 20 hashtags into a caption are over. Research and anecdotal evidence from top creators suggest that 3 to 5 highly relevant, well-chosen hashtags perform best. Quality over quantity is the rule.
  6. Create a Branded Hashtag: Encourage your followers to use a unique hashtag for their own content related to your brand (e.g., #MyBrandChallenge). This is a powerful way to generate user-generated content (UGC) and build a strong community.

The Ultimate List: 152 Trending TikTok Hashtags for 2025

Here it is—a categorized list of hashtags predicted to dominate TikTok in 2025. We’ve broken them down to help you find the perfect mix for your content.

Category 1: Top General & Evergreen Hashtags

These are the titans of TikTok. They have billions upon billions of views. Use one or two of these sparingly to signal to the algorithm that you’re aiming for broad reach, but don’t rely on them alone.

  1. #fyp
  2. #foryou
  3. #viral
  4. #tiktok
  5. #trending
  6. #explorepage
  7. #discover
  8. #video
  9. #new
  10. #foryoupage

Category 2: Niche Community Hashtags

This is where you find your people. These hashtags connect you to highly engaged subcultures on the platform. Participating in these communities is the fastest way to build a loyal following.

  1. #BookTok (For book lovers, reviews, and recommendations)
  2. #CleanTok (Cleaning tips, satisfying cleaning videos)
  3. #FoodTok (Recipes, cooking hacks, restaurant reviews)
  4. #ArtTok (Artists showing their process and final work)
  5. #TechTok (Tech news, gadget reviews, coding tips)
  6. #GamingOnTikTok (Gameplay, gaming news, memes)
  7. #FitTok or #GymTok (Workout routines, fitness advice)
  8. #TravelTok (Travel vlogs, tips, and destination guides)
  9. #CarTok (Car enthusiasts, builds, and reviews)
  10. #FashionTok (OOTD, style tips, brand finds)
  11. #BeautyTok (Makeup tutorials, skincare routines)
  12. #MovieTok (Film reviews, theories, and news)
  13. #MusicTok (For musicians, producers, and fans)
  14. #DanceTok (Dance challenges and choreography)
  15. #Comedy (Skits, stand-up, and funny videos)
  16. #PetsofTikTok (For all the cute animal videos)
  17. #PlantTok (For plant parents and gardening tips)
  18. #HistoryTok (Historical facts and stories)
  19. #ScienceTok (Cool experiments and science explainers)
  20. #Parenting (Tips, humor, and relatable content for parents)
  21. #DIY (Do-it-yourself projects of all kinds)
  22. #HomeDecor (Interior design inspiration and projects)
  23. #ThriftTok (Thrifting hauls and upcycling)
  24. #Anime (For anime fans and discussions)
  25. #LearnOnTikTok (The hub for all educational content)

Category 3: Business & Marketing Hashtags

For brands, entrepreneurs, and marketers, these hashtags help you connect with a professional audience, share your expertise, and drive business goals.

  1. #SmallBusiness
  2. #Entrepreneur
  3. #BusinessOwner
  4. #MarketingTips
  5. #DigitalMarketing
  6. #SocialMediaMarketing
  7. #SideHustle
  8. #SupportSmallBusiness
  9. #ShopLocal
  10. #CreatorEconomy
  11. #PersonalBranding
  12. #WebsiteTips
  13. #SEO
  14. #ContentMarketing
  15. #StartupLife

Pro Tip: When using these hashtags, your goal is often to drive traffic off-platform. Make sure your “link in bio” leads to a professional, mobile-optimized landing page. A cluttered or slow-loading page will kill your conversion rate. Building a dedicated landing page on your WordPress site using a tool like Elementor allows you to create a seamless brand experience for your TikTok visitors, capturing leads or sales effectively.

Category 4: Challenge & Trend-Specific Hashtags

Trends are the lifeblood of TikTok. While these are constantly changing, the format of the hashtag often remains the same. Keep an eye out for tags ending in “challenge” or “trend.”

  1. #[NameOfTrend]Challenge (e.g., #WaterBottleFlipChallenge)
  2. #[SongName]Trend
  3. #ViralChallenge
  4. #TrendingNow
  5. #GetReadyWithMe or #GRWM
  6. #OOTD (Outfit of the Day)
  7. #ASMR (Autonomous Sensory Meridian Response)
  8. #GlowUp
  9. #Transformation
  10. #DuetThis
  11. #StitchThis
  12. #POV (Point of View)
  13. #StoryTime
  14. #Unboxing
  15. #Haul (e.g., #AmazonHaul)

Category 5: Educational & “How-To” Hashtags

TikTok has become a massive search engine for learning new skills. If your content is educational, these tags are non-negotiable.

  1. #HowTo
  2. #LifeHack
  3. #TipsAndTricks
  4. #DidYouKnow
  5. #Fact
  6. #Tutorial
  7. #Education
  8. #Knowledge
  9. #CareerAdvice
  10. #StudyTips
  11. #Productivity
  12. #MoneyTok (Financial literacy and advice)
  13. #Investing
  14. #CookingHacks
  15. #CleaningHacks

Category 6: Local & Geotargeted Hashtags

If you’re a local business or your content is specific to a location, geotags are incredibly powerful for reaching a relevant local audience.

  1. #[City]Food (e.g., #NYCfood)
  2. #[City]Life (e.g., #LondonLife)
  3. #[State]Adventures (e.g., #CaliforniaAdventures)
  4. #[YourCity] (e.g., #Chicago)
  5. #[YourNeighborhood] (e.g., #Williamsburg)
  6. #ThingsToDoIn[City]
  7. #[City]SmallBusiness
  8. #[City]Events
  9. #[UniversityName]
  10. #[LocalSportsTeam]

Category 7: Emerging & Future-Forward Hashtags for 2025

Based on current technological and cultural shifts, these are the hashtags we predict will see explosive growth in 2025. Getting in early on these can establish you as a thought leader.

Artificial Intelligence & Automation: 91. #AITools 92. #AIArt 93. #ChatGPTips 94. #FutureOfWork 95. #Automation 96. #AIforGood 97. #Midjourney 98. #GenerativeAI

Sustainability & Eco-Consciousness: 99. #SustainableLiving 100. #EcoFriendly 101. #ZeroWaste 102. #Upcycling 103. #ClimateAction 104. #ConsciousConsumer 105. #GreenTech 106. #EthicalFashion

Wellness & Mental Health: 107. #Mindfulness 108. #MentalHealthMatters 109. #SelfCare 110. #DigitalDetox 111. #SlowLiving 112. #TherapyTok 113. #BurnoutRecovery 114. #HealthyHabits

Web3 & The Metaverse: 115. #Web3 116. #NFTCommunity 117. #Metaverse 118. #VR (Virtual Reality) 119. #AR (Augmented Reality) 120. #Crypto 121. #Decentralized 122. #VRGaming

Miscellaneous & Fun: 123. #CoreMemory 124. #Nostalgia 125. #MainCharacter 126. #Cozy 127. #Aesthetic 128. #BehindTheScenes 129. #DayInTheLife 130. #GRWMForBed 131. #MiniVlog 132. #SilentVlog 133. #FakeSituation (For skits) 134. #Satire 135. #HotTake 136. #UnpopularOpinion 137. #OddlySatisfying 138. #Motivation 139. #Inspiration 140. #GoodVibes 141. #PositiveEnergy 142. #RelationshipGoals 143. #TravelDiaries 144. #Foodie 145. #Recipe 146. #GamingSetup 147. #PCBuild 148. #WhatToWatch 149. #PodcastClips 150. #LifeOnTheRoad 151. #DigitalNomad 152. #WorkFromAnywhere

Building Your Perfect Hashtag Mix: A Step-by-Step Guide

Now that you have the list, how do you put it into action? Let’s walk through an example.

Imagine you’re a small business that sells handmade, eco-friendly candles, and you’ve just made a satisfying video of your candle-making process.

  • Step 1: Choose Your Broad Hashtag. You want to aim for general reach. Let’s pick one.
    • #fyp
  • Step 2: Choose Your Niche Community Hashtags. Who do you want to see this? People interested in small businesses, home decor, and sustainability.
    • #SmallBusiness
    • #HomeDecor
    • #SustainableLiving
  • Step 3: Choose a Content-Specific Hashtag. What is the video actually showing?
    • #OddlySatisfying (because watching wax melt is very satisfying)
  • Step 4: Combine and Post. Your final hashtag set for this video is:
    • #fyp #SmallBusiness #HomeDecor #SustainableLiving #OddlySatisfying

This is a perfect mix. It has one broad tag, three highly relevant niche tags, and one tag describing the video’s style. This gives the algorithm clear, powerful signals to find your ideal audience.

Common Hashtag Mistakes to Avoid on TikTok

  1. Using Only Popular Hashtags: Relying solely on #fyp and #viral is a recipe for getting lost in the noise. Your content will be competing with millions of other videos every hour.
  2. Using Irrelevant Hashtags: As mentioned, this confuses the algorithm and can lead to lower reach. Don’t try to trick the system.
  3. Using the Same Hashtags on Every Video: Your hashtag set should be tailored to each individual video. Copy-pasting the same list every time is a missed opportunity for optimization.
  4. Forgetting to Research: Take 5 minutes to tap on a hashtag before you use it. See what kind of content is performing well there. Does your video fit in? Is the community active?
  5. Making Hashtags Too Long or Complicated: Your branded hashtag should be short, memorable, and easy to spell. #MyAwesomeHandmadeCandleBusiness2025 is not going to work. #GlowUpCandles is much better.

Tools for Finding Trending Hashtags

While this list is a fantastic starting point, trends move fast. Here are a few ways to stay on the cutting edge:

  • The TikTok Creative Center: This is TikTok’s own tool for businesses and creators. It has a “Trend Discovery” section that shows you trending hashtags, songs, and creators in your region.
  • The “For You” Page: Your FYP is your best research tool. As you scroll, pay attention to the hashtags on videos that are getting high engagement. Note them down.
  • Competitor Analysis: Look at what successful creators in your niche are doing. Don’t copy them directly, but analyze their strategy to understand what’s working.

Conclusion: Beyond the Hashtag

A winning TikTok strategy in 2025 is about more than just hashtags. It’s about creating high-quality, engaging, and authentic content that provides value to your audience. Hashtags are the vehicle, but your content is the engine.

Focus on building a genuine connection with your community. Respond to comments, use the Duet and Stitch features, and create content that resonates on a human level.

And when you do succeed in capturing their attention, be ready. Ensure your entire digital presence, from your TikTok profile to your personal or business website, is cohesive and professional. A strong brand identity is what turns a viral moment into long-term success. Using powerful, flexible tools like WordPress with Elementor to manage your website ensures that the audience you build on TikTok has a place to connect with you more deeply.

Now, take this list, apply the strategies, and start creating. We’ll see you on the For You Page.